Friends call me Tanya.
I am a mixed-methods UX Researcher and Designer with a media background. I bring rich storytelling experience as a journalist and communications expert into the consumer insights game.
In the past, I was driving care automation and building groundbreaking digital therapies for chronic health conditions at Memora Health and Mahana Therapeutics. I currently lead mixed-methods research at a major UX research agency delivering strategic insights and UX counsel to Fortune 500 clients. Please contact me for some examples of my B2B work!
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Exploring User Engagement and Satisfaction with Mahana IBS (PDF)
A diary study and a series of concept tests exploring user reactions to a redesigned app layout, as well as factors driving user satisfaction, motivation and engagement.
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Qualitative Research to Reshape Onboarding for Mentor Buddies
Leveraging user research and data-driven design to increase sign-ups for a popular mentor-matching app.
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DADA: Research, Design and Development of a Parenting App for Fathers
Guided by my own parenting experiences, I identified a gap in the market and designed a practical tool empowering fathers to parent with confidence and competence.
